Viva Wine Group’s business model is based on local entrepreneurship within a decentralised structure, where speed, innovation, and synergies create value across the Group. Through common ways of working and shared resources, our companies operate close to their markets with full authority.
Speed
We drive agility and rapid market adaptation
Viva Wine Group’s decentralised structure ensures that decisions are made close to the market. Our companies have the autonomy to act based on local conditions, enabling rapid adaptation of the range, marketing and offerings as consumer behaviour and trends evolve. Data-driven insights from sales and consumer behaviour are a central part of the business model, making the organisation responsive, relevant, and competitive in a rapidly changing market.
Synergies
We drive efficiency and collaboration
By combining local entrepreneurship with shared ways of working and resources in selected areas, Viva creates economies of scale where they matter most. This may include collaboration in purchasing, assortment, logistics, data and systems, often tailored to the operational needs of each market. Synergies enhance efficiency and profitability, while enabling us to offer both producers and customers a more professional and integrated partnership.
Innovation
We drive differentiation and growth
Innovation within Viva is about continuously developing products, concepts and offerings in line with changing customer preferences and market trends. By combining local market understanding with shared platforms for data, technology and product development, we create a scalable model. New digital tools and channels enhance the consumer experience and increase relevance, while close collaboration with producers enables rapid product development and differentiation.
