Mission
Our mission. Connecting great wines with great people, creating great experiences.
The Group’s role is to support its companies in delivering great wines to great people, creating exceptional experiences in their local markets.
Through a decentralized structure, the Group enables companies to leverage shared knowledge and platforms, while providing support in areas such as finance and sustainability – allowing each business to focus on its core operations.
The Group identifies, acquires and develops strong wine companies across Europe, building a focused platform for long-term growth.
Vision
Our vision.To lead the European wine business, creating exceptional value for our consumers, partners and employees, while shaping the future of the market.
Viva aims to lead the European wine market, building scale with a focused geographic presence.
We combine Group synergies with a decentralized model, enabling our companies to move quickly, adapt to local market trends, and drive innovation.
We are committed to following and shaping key trends – driving consolidation, sustainability, and new business standards across the European wine industry.
Values
Our company values act as a compass, guiding decisions in line with our vision and mission. They create a shared sense of purpose among employees, help customers and suppliers understand who we are, and differentiate us in the market.
We innovate, adapt easily, make smart decisions, and succeed in many different situations. It’s more than just flexibility — it’s strength through multidimensional capability.
Result:
A team that learns quickly, acts boldly, and delivers. In any environment.
We create a culture where people feel valued, respected, and empowered to make a real difference.
Result:
Inclusiveness sparks innovation, people thrive, and success is shared.
It’s about moving fast, thinking smart, and always pushing forward. We outpace the competition, not by cutting corners, but by making quick decisions, acting with confidence, and turning ideas into reality.
Result:
A culture where pace and strategy work hand in hand driving us forward.
In Viva, ambition isn’t just a goal. It’s a mindset. Ambition drives everything we do.
Result:
A culture where drive meets purpose, growth never stops, and success is built to last.
