Our segments and companies

Through a large number of operating companies within two segments, B2B and B2C, the Group develops, markets and sells wines across 16 markets in Europe.

Our B2B Segment

Within the B2B segment, we operate through autonomous, entrepreneur-led subsidiaries in the Nordic monopoly markets and within European retail and restaurants. Through strong brands and local teams, we combine market knowledge with centralised group functions to create economies of scale and facilitate knowledge sharing.

Our B2C Segment

Within the B2C segment, Viva Wine Group operates e-commerce platforms that sell wine directly to consumers. The portfolio includes Vicampo, Weinfürst, and Wine in Black, which together cover various price segments and consumer needs. These platforms represent Viva Wine Group’s presence in the European online wine market and are based on data-driven customer insight, inspiration and advice, strengthening customer experience and loyalty.

Our consumer platforms