Viva Wine Group’s business model is based on strong brands and local teams that combine deep market knowledge with centralised Group functions. This enables economies of scale and promotes knowledge sharing, while the organisation remains decentralised. The individual companies operate close to their markets and can act efficiently and quickly based on local market conditions.
Relevant offers close to the consumer
We create exceptional value through innovation and a strong consumer focus.
We develop an attractive range based on consumer insights, market trends, and digital platforms. We combine local entrepreneurship with the Group’s shared resources to drive growth, relevance, and rapid market adaptation. We differentiatie the offering through innovation and digital tools, including AI, to enhance the customer experience.
Strong and long-term partnerships
To be the preferred partner for producers, customers, and employees.
Through deepened collaborations with leading producers, we develop attractive and sustainable products. We take responsibility throughout the value chain – from cultivation to delivery – with high demands on quality and transparency. At the same time, we strengthen the organization through entrepreneurship, learning, and clear leadership. We leverage the Group’s broad geographical presence to create value for both producers and customers through increased market exchange and collaboration.
Scalable market presence and competitiveness
We leverage our scale geographic reach, and a multi-channel presence to grow faster than the market.
By utilizing the Group’s scale in sourcing, logistics, sustainability,
data analytics and product development, we ensure an efficient cost base and sustained competitiveness. We develop and invest in own brands to support margins and differentiation, and drive long-term growth. We expand into additional sales channels to reach consumers where demand exists.
Value-creating acquisitions
We pursue value-creating acquisitions that complement Viva Wine Group’s existing business.
To build on the Group’s strong position in the Nordics and Europe through bolt on acquisitions that add complementary markets, offerings or positions that naturally fit into Viva Wine Group’s business model.
