Viva Wine Group is a leading European wine group. Through our portfolio of companies we are offering a wide range of quality wines to monopoly markets, retailers, restaurants and consumers. Viva Wine Group values a decentralised business model that allows scope for innovation while creating a common platform for synergies and economies of scale that drive value creation. With a strong track record, the Group focus on generating organic growth complemented by value-creating strategic acquisitions.
A customer-focused decentralised business model
Through a large number of operating companies with a strong entrepreneurial spirit, the Group develops, markets and sells wines under both its own and partner brands. By analysing trends and data, we continuously develop our range, both through our own brands and in collaboration with leading producers worldwide. The result is a broad portfolio ranging from affordable everyday wines to exclusive premium wines. At the same time, we care deeply about how the wines are produced and are proud of our our commitment to environmental and social sustainability.
We operate through two segments
Operating through two segments, B2B and B2C, the Group combines a market leading position in the Nordic monopoly market and the Netherlands with a profitable European e-commerce platform. These segments drive growth in different but complementary ways. B2B has established a strong base in the Nordics and a growing platform in Europe, while B2C enables us to reach consumers directly across multiple markets. Together, these segments create a more diversified, scalable, and agile Group and a solid foundation for long-term growth in Europe.
We are present in 16 markets
